Messaging platforms can be used for many purposes. Essentially Mobicall is an engine which can take many inputs and undertake many outputs.
Inputs might be an inbound email, a contact closing, an SNMP trap, a phone call, or many other inputs. The system can then process a set of rules and undertake an output.
For example, this might be an emergency door being opened and the system then pages the security guards, or a UPS running on battery, so an alert is sent to the IT staff. One use with very obvious ROI is the monitoring of clinical fridges – with very expensive drugs, the ability to monitor temperature – and escalate – is a major win for hospitals.